Steering your business to success with Dr Donald Nordberg, Associate Professor at Bournemouth University #S2E6

On the growth journey that many SMEs take, it’s easy to overlook corporate governance as an area that keeps you on the right track. To some it feels like an unnecessary barrier, but consider Dr Donald Nordberg’s alternate approach; it helps you in the same way brakes on a car help you drive faster...

Donald, Associate Professor of Strategy and Corporate Governance, joins Rich Burn to round out this month’s in-depth focus on Strategy and Planning. Vouching for the benefits of having a board behind you, Dr Nordberg considers how corporate governance is a broad category into which we throw a variety of operations, and the ideal ways to set a strategy and have it permeate through a small business.

This episode of The Dorset Growth Hub podcast covers:

• Corporate governance’s role in keeping directors in check
• The potential danger of obstructing opportunities
• A need for cognitive dissonance and diversity of opinion on a board
• The role of a cash cow and the origin of the dog in a Boston Matrix
• Propagating your strategy through the business
• How often SMEs should self-evaluate their position and direction

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